A Multimodal Framework for Topic Propagation Classification in Social Networks
By: Yuchuan Jiang , Chaolong Jia , Yunyi Qin and more
Potential Business Impact:
Predicts how fast news spreads on social media.
The rapid proliferation of the Internet and the widespread adoption of social networks have significantly accelerated information dissemination. However, this transformation has introduced complexities in information capture and processing, posing substantial challenges for researchers and practitioners. Predicting the dissemination of topic-related information within social networks has thus become a critical research focus. This paper proposes a predictive model for topic dissemination in social networks by integrating multidimensional features derived from key dissemination characteristics. Specifically, we introduce two novel indicators, user relationship breadth and user authority, into the PageRank algorithm to quantify user influence more effectively. Additionally, we employ a Text-CNN model for sentiment classification, extracting sentiment features from textual content. Temporal embeddings of nodes are encoded using a Bi-LSTM model to capture temporal dynamics. Furthermore, we refine the measurement of user interaction traces with topics, replacing traditional topic view metrics with a more precise communication characteristics measure. Finally, we integrate the extracted multidimensional features using a Transformer model, significantly enhancing predictive performance. Experimental results demonstrate that our proposed model outperforms traditional machine learning and unimodal deep learning models in terms of FI-Score, AUC, and Recall, validating its effectiveness in predicting topic propagation within social networks.
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