Forecasting U.S. equity market volatility with attention and sentiment to the economy

Macroeconomic variables are known to significantly impact equity markets, but their predictive power for price fluctuations has been underexplored due to challenges such as infrequency and variability in timing of announcements, changing market expectations, and the gradual pricing in of news. To address these concerns, we estimate the public's attention and sentiment towards ten scheduled macroeconomic variables using social media, news articles, information consumption data, and a search engine. We use standard and machine-learning methods and show that we are able to improve volatility forecasts for almost all 404 major U.S. stocks in our sample. Models that use sentiment to macroeconomic announcements consistently improve volatility forecasts across all economic sectors, with the greatest improvement of 14.99% on average against the benchmark method - on days of extreme price variation. The magnitude of improvements varies with the data source used to estimate attention and sentiment, and is found within machine-learning models.