What do people expect from Artificial Intelligence? Public opinion on alignment in AI moderation from Germany and the United States
By: Andreas Jungherr, Adrian Rauchfleisch
Potential Business Impact:
People want AI to be safe, fair, and helpful.
Recent advances in generative Artificial Intelligence have raised public awareness, shaping expectations and concerns about their societal implications. Central to these debates is the question of AI alignment -- how well AI systems meet public expectations regarding safety, fairness, and social values. However, little is known about what people expect from AI-enabled systems and how these expectations differ across national contexts. We present evidence from two surveys of public preferences for key functional features of AI-enabled systems in Germany (n = 1800) and the United States (n = 1756). We examine support for four types of alignment in AI moderation: accuracy and reliability, safety, bias mitigation, and the promotion of aspirational imaginaries. U.S. respondents report significantly higher AI use and consistently greater support for all alignment features, reflecting broader technological openness and higher societal involvement with AI. In both countries, accuracy and safety enjoy the strongest support, while more normatively charged goals -- like fairness and aspirational imaginaries -- receive more cautious backing, particularly in Germany. We also explore how individual experience with AI, attitudes toward free speech, political ideology, partisan affiliation, and gender shape these preferences. AI use and free speech support explain more variation in Germany. In contrast, U.S. responses show greater attitudinal uniformity, suggesting that higher exposure to AI may consolidate public expectations. These findings contribute to debates on AI governance and cross-national variation in public preferences. More broadly, our study demonstrates the value of empirically grounding AI alignment debates in public attitudes and of explicitly developing normatively grounded expectations into theoretical and policy discussions on the governance of AI-generated content.
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