Algorithmic Mirror: Designing an Interactive Tool to Promote Self-Reflection for YouTube Recommendations

Big Data analytics and Artificial Intelligence systems derive non-intuitive and often unverifiable inferences about individuals' behaviors, preferences, and private lives. Drawing on diverse, feature-rich datasets of unpredictable value, these systems erode the intuitive connection between our actions and how we are perceived, diminishing control over our digital identities. While Explainable Artificial Intelligence scholars have attempted to explain the inner workings of algorithms, their visualizations frequently overwhelm end-users with complexity. This research introduces 'hypothetical inference', a novel approach that uses language models to simulate how algorithms might interpret users' digital footprints and infer personal characteristics without requiring access to proprietary platform algorithms. Through empirical studies with fourteen adult participants, we identified three key design opportunities to foster critical algorithmic literacy: (1) reassembling scattered digital footprints into a unified map, (2) simulating algorithmic inference through LLM-generated interpretations, and (3) incorporating temporal dimensions to visualize evolving patterns. This research lays the groundwork for tools that can help users recognize the influence of data on platforms and develop greater autonomy in increasingly algorithm-mediated digital environments.