Hybrid Personalization Using Declarative and Procedural Memory Modules of the Cognitive Architecture ACT-R
By: Kevin Innerebner , Dominik Kowald , Markus Schedl and more
Potential Business Impact:
Helps computers understand why you like things.
Recommender systems often rely on sub-symbolic machine learning approaches that operate as opaque black boxes. These approaches typically fail to account for the cognitive processes that shape user preferences and decision-making. In this vision paper, we propose a hybrid user modeling framework based on the cognitive architecture ACT-R that integrates symbolic and sub-symbolic representations of human memory. Our goal is to combine ACT-R's declarative memory, which is responsible for storing symbolic chunks along sub-symbolic activations, with its procedural memory, which contains symbolic production rules. This integration will help simulate how users retrieve past experiences and apply decision-making strategies. With this approach, we aim to provide more transparent recommendations, enable rule-based explanations, and facilitate the modeling of cognitive biases. We argue that our approach has the potential to inform the design of a new generation of human-centered, psychology-informed recommender systems.
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