Partisan Fact-Checkers' Warnings Can Effectively Correct Individuals' Misbeliefs About Political Misinformation
By: Sian Lee , Haeseung Seo , Aiping Xiong and more
Potential Business Impact:
Partisan fact-checkers help people believe less fake news.
Political misinformation, particularly harmful when it aligns with individuals' preexisting beliefs and political ideologies, has become widespread on social media platforms. In response, platforms like Facebook and X introduced warning messages leveraging fact-checking results from third-party fact-checkers to alert users against false content. However, concerns persist about the effectiveness of these fact-checks, especially when fact-checkers are perceived as politically biased. To address these concerns, this study presents findings from an online human-subject experiment (N=216) investigating how the political stances of fact-checkers influence their effectiveness in correcting misbeliefs about political misinformation. Our findings demonstrate that partisan fact-checkers can decrease the perceived accuracy of political misinformation and correct misbeliefs without triggering backfire effects. This correction is even more pronounced when the misinformation aligns with individuals' political ideologies. Notably, while previous research suggests that fact-checking warnings are less effective for conservatives than liberals, our results suggest that explicitly labeled partisan fact-checkers, positioned as political counterparts to conservatives, are particularly effective in reducing conservatives' misbeliefs toward pro-liberal misinformation.
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