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Assumption-lean weak limits and tests for two-stage adaptive experiments

Published: May 15, 2025 | arXiv ID: 2505.10747v1

By: Ziang Niu, Zhimei Ren

Potential Business Impact:

Makes online tests fairer and more accurate.

Business Areas:
A/B Testing Data and Analytics

Adaptive experiments are becoming increasingly popular in real-world applications for effectively maximizing in-sample welfare and efficiency by data-driven sampling. Despite their growing prevalence, however, the statistical foundations for valid inference in such settings remain underdeveloped. Focusing on two-stage adaptive experimental designs, we address this gap by deriving new weak convergence results for mean outcomes and their differences. In particular, our results apply to a broad class of estimators, the weighted inverse probability weighted (WIPW) estimators. In contrast to prior works, our results require significantly weaker assumptions and sharply characterize phase transitions in limiting behavior across different signal regimes. Through this common lens, our general results unify previously fragmented results under the two-stage setup. To address the challenge of potential non-normal limits in conducting inference, we propose a computationally efficient and provably valid plug-in bootstrap method for hypothesis testing. Our results and approaches are sufficiently general to accommodate various adaptive experimental designs, including batched bandit and subgroup enrichment experiments. Simulations and semi-synthetic studies demonstrate the practical value of our approach, revealing statistical phenomena unique to adaptive experiments.

Repos / Data Links

Page Count
78 pages

Category
Mathematics:
Statistics Theory