Digital payment policy impact analysis on the intention to use QRIS (quick response code Indonesian standard) during COVID-19 pandemic
By: Wishnu Badrawani
Potential Business Impact:
Helps understand why people use new payment apps.
This study aims to evaluate the adoption of Bank Indonesia's QRIS (Quick Response code Indonesian Standard) payment system policy. The evaluation is hindered by the contemporaneous emergence of the COVID-19 pandemic, which acts as a confounding factor in adopting the new payment instrument. To disentangle the impact of central bank policy from the pandemic, a novel variation of the model of Unified Theory of Acceptance and Use of Technology (UTAUT) is proposed and is estimated using purposive sampling from an online survey with 572 respondents during the pandemic. The result of the study successfully disentangles the policy effect from the pandemic effect, and also separate the risk of pandemic with common risks (PR) and other technology adoption determinants. The results indicate that perceived central bank policy and pandemic risk are the most influential variables affecting the intention to use QRIS. The findings suggest that this measurement approach can be appropriately used as a complementary tool to examine the effectiveness of the central bank's policy in influencing people's behavior.
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