Multi-Agent Reinforcement Learning for Dynamic Pricing in Supply Chains: Benchmarking Strategic Agent Behaviours under Realistically Simulated Market Conditions

This study investigates how Multi-Agent Reinforcement Learning (MARL) can improve dynamic pricing strategies in supply chains, particularly in contexts where traditional ERP systems rely on static, rule-based approaches that overlook strategic interactions among market actors. While recent research has applied reinforcement learning to pricing, most implementations remain single-agent and fail to model the interdependent nature of real-world supply chains. This study addresses that gap by evaluating the performance of three MARL algorithms: MADDPG, MADQN, and QMIX against static rule-based baselines, within a simulated environment informed by real e-commerce transaction data and a LightGBM demand prediction model. Results show that rule-based agents achieve near-perfect fairness (Jain's Index: 0.9896) and the highest price stability (volatility: 0.024), but they fully lack competitive dynamics. Among MARL agents, MADQN exhibits the most aggressive pricing behaviour, with the highest volatility and the lowest fairness (0.5844). MADDPG provides a more balanced approach, supporting market competition (share volatility: 9.5 pp) while maintaining relatively high fairness (0.8819) and stable pricing. These findings suggest that MARL introduces emergent strategic behaviour not captured by static pricing rules and may inform future developments in dynamic pricing.