Fine-tuning on simulated data outperforms prompting for agent tone of voice

Deploying language models (LMs) in customer-facing speech applications requires conversational fluency and adherence to specific stylistic guidelines. This can be challenging to achieve reliably using complex system prompts due to issues like instruction following limitations and in-context bias. This study investigates the effectiveness of fine-tuning versus system prompting for aligning LMs with a specific behavioral target: responding in a natural, conversational tone suitable for voice interactions. We fine-tuned a small, open-weights model (`Llama3.2-1B-Instruct`) using Low-Rank Adaptation (LoRA) on a synthetically generated dataset derived from Wikipedia. Additionally, we fine-tuned two closed-source models (`gpt-4o-mini`, `gpt-4.1-mini`). Our results demonstrate that fine-tuning outperformed system prompting, achieving a high percentage of conversational responses, even when trained on only 100 data samples. Semantic similarity analysis confirmed that fine-tuning did not degrade content quality. Interestingly, fine-tuning with 8-bit integer quantization converged faster towards the target style than using bfloat16 precision, potentially due to implicit regularization effects. We conclude that fine-tuning small, open-weights LMs on simulated data is a highly effective and data-efficient method for instilling specific stylistic behaviors, offering a preferable alternative to complex system prompting for practical applications requiring nuanced response styles.