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GR-LLMs: Recent Advances in Generative Recommendation Based on Large Language Models

Published: July 9, 2025 | arXiv ID: 2507.06507v2

By: Zhen Yang , Haitao Lin , Jiawei xue and more

BigTech Affiliations: Alibaba

Potential Business Impact:

Helps computers suggest things you'll like better.

Business Areas:
Natural Language Processing Artificial Intelligence, Data and Analytics, Software

In the past year, Generative Recommendations (GRs) have undergone substantial advancements, especially in leveraging the powerful sequence modeling and reasoning capabilities of Large Language Models (LLMs) to enhance overall recommendation performance. LLM-based GRs are forming a new paradigm that is distinctly different from discriminative recommendations, showing strong potential to replace traditional recommendation systems heavily dependent on complex hand-crafted features. In this paper, we provide a comprehensive survey aimed at facilitating further research of LLM-based GRs. Initially, we outline the general preliminaries and application cases of LLM-based GRs. Subsequently, we introduce the main considerations when LLM-based GRs are applied in real industrial scenarios. Finally, we explore promising directions for LLM-based GRs. We hope that this survey contributes to the ongoing advancement of the GR domain.

Country of Origin
🇨🇳 China

Page Count
13 pages

Category
Computer Science:
Information Retrieval