The Narrative Construction of Generative AI Efficacy by the Media: A Case Study of the Role of ChatGPT in Higher Education

The societal role of technology, including artificial intelligence (AI), is often shaped by sociocultural narratives. This study examines how U.S. news media construct narratives about the efficacy of generative AI (GenAI), using ChatGPT in higher education as a case study. Grounded in Agenda Setting Theory, we analyzed 198 articles published between November 2022 and October 2024, employing LDA topic modeling and sentiment analysis. Our findings identify six key topics in the media discourse, with sentiment analysis revealing generally positive portrayals of ChatGPT's integration into higher education through policy, curriculum, teaching practices, collaborative decision-making, skill development, and human-centered learning. In contrast, media narratives express more negative sentiment regarding their impact on entry-level jobs and college admissions. This research highlights how media coverage can influence public perceptions of GenAI in education and provides actionable insights for policymakers, educators, and AI developers navigating its adoption and representation in public discourse.