Agent-Based Exploration of Recommendation Systems in Misinformation Propagation
By: Lise Jakobsen , Anna Johanne Holden , Önder Gürcan and more
Potential Business Impact:
Changes how fake news spreads online.
This study uses agent-based modeling to examine the impact of various recommendation algorithms on the propagation of misinformation on online social networks. We simulate a synthetic environment consisting of heterogeneous agents, including regular users, bots, and influencers, interacting through a social network with recommendation systems. We evaluate four recommendation strategies: popularity-based, collaborative filtering, and content-based filtering, along with a random baseline. Our results show that popularity-driven algorithms significantly amplify misinformation, while item-based collaborative filtering and content-based approaches are more effective in limiting exposure to fake content. Item-based collaborative filtering was found to perform better than previously reported in related literature. These findings highlight the role of algorithm design in shaping online information exposure and show that agent-based modeling can be used to gain realistic insight into how misinformation spreads.
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