From Generator to Embedder: Harnessing Innate Abilities of Multimodal LLMs via Building Zero-Shot Discriminative Embedding Model

Multimodal Large Language Models (MLLMs) have emerged as a promising solution for universal embedding tasks, yet adapting their generative nature for discriminative representation learning remains a significant challenge. The dominant paradigm of large-scale contrastive pre-training suffers from critical inefficiencies, including prohibitive computational costs and a failure to leverage the intrinsic, instruction-following capabilities of MLLMs. To overcome these limitations, we propose an efficient framework for universal multimodal embeddings, which bridges this gap by centering on two synergistic components. First, our hierarchical embedding prompt template employs a two-level instruction architecture that forces the model to produce discriminative representations. Building on this strong foundation, our second component, self-aware hard negative sampling, redefines the fine-tuning process by leveraging the model's own understanding to efficiently mine challenging negatives while actively filtering out potential false negatives. Our comprehensive experiments show that our hierarchical prompt achieves zero-shot performance competitive with contrastively trained baselines and enhances the fine-tuning process by lifting a simple in-batch negative baseline by 4.8 points on the MMEB benchmark. We further boost the performance via our self-aware hard negative sampling, achieving the state-of-the-art performance without the contrative pre-training. Our work presents an effective and efficient pathway to adapt MLLMs for universal embedding tasks, significantly reducing training time.