BigTokDetect: A Clinically-Informed Vision-Language Modeling Framework for Detecting Pro-Bigorexia Videos on TikTok

Social media platforms increasingly struggle to detect harmful content that promotes muscle dysmorphic behaviors, particularly pro-bigorexia content that disproportionately affects adolescent males. Unlike traditional eating disorder detection focused on the "thin ideal," pro-bigorexia material masquerades as legitimate fitness content through complex multimodal combinations of visual displays, coded language, and motivational messaging that evade text-based detection systems. We address this challenge by developing BigTokDetect, a clinically-informed detection framework for identifying pro-bigorexia content on TikTok. We introduce BigTok, the first expert-annotated multimodal dataset of over 2,200 TikTok videos labeled by clinical psychologists and psychiatrists across five primary categories spanning body image, nutrition, exercise, supplements, and masculinity. Through a comprehensive evaluation of state-of-the-art vision language models, we achieve 82.9% accuracy on primary category classification and 69.0% on subcategory detection via domain-specific finetuning. Our ablation studies demonstrate that multimodal fusion improves performance by 5-10% over text-only approaches, with video features providing the most discriminative signals. These findings establish new benchmarks for multimodal harmful content detection and provide both the computational tools and methodological framework needed for scalable content moderation in specialized mental health domains.