Beyond Physicians: Social and Familial Norms Driving Cesarean Section Decisions in Bangladesh
By: Jamal Uddin
Potential Business Impact:
Family pressure makes moms have C-sections they don't want.
Women's health in Bangladesh faces risks due to an alarming rise in cesarean section (CS) rates, exceeding 72% in hospital-based deliveries, far surpassing the WHO's recommended limit of 15%. This study, guided by the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB), explored socio-cultural factors influencing childbirth mode decisions. Among 503 survey participants, 91% of CS cases occurred against initial preferences, revealing a disconnect between health beliefs and behavior. Subjective norms, particularly family influence and social expectations, emerged as more critical in shaping CS decisions than physician recommendations.
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