Harmonious Color Pairings: Insights from Human Preference and Natural Hue Statistics
By: Ortensia Forni, Alexandre Darmon, Michael Benzaquen
Potential Business Impact:
Finds colors that look good together, like nature.
While color harmony has long been studied in art and design, a clear consensus remains elusive, as most models are grounded in qualitative insights or limited datasets. In this work, we present a quantitative, data-driven study of color pairing preferences using controlled hue-based palettes in the HSL color space. Participants evaluated combinations of thirteen distinct hues, enabling us to construct a preference matrix and define a combinability index for each color. Our results reveal that preferences are highly hue dependent, challenging the assumption of universal harmony rules proposed in the literature. Yet, when averaged over hues, statistically meaningful patterns of aesthetic preference emerge, with certain hue separations perceived as more harmonious. Strikingly, these patterns align with hue distributions found in natural landscapes, pointing to a statistical correspondence between human color preferences and the structure of color in nature. Together, these findings offer a quantitative framework for studying color harmony and its potential perceptual and ecological underpinnings.
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