A Theory of Information, Variation, and Artificial Intelligence
By: Bijean Ghafouri
Potential Business Impact:
AI can make things same or spark new ideas.
A growing body of empirical work suggests that the widespread adoption of generative AI produces a significant homogenizing effect on information, creativity, and cultural production. I first develop a novel theoretical framework to explain this phenomenon. I argue that a dynamic of AI-derivative epistemology, in which individuals increasingly defer to AI outputs, allows a centralized AI Prism to function, a technical mechanism whose architecture is designed to reduce variance and converge on the statistical mean. This provides a causal explanation for the generative monocultures observed in recent studies. However, I contend this represents only the first stage of a more complex and dialectical process. This paper's central and paradoxical thesis is that the very homogenization that flattens knowledge within specialized domains simultaneously renders that knowledge into consistent modules that can be recombined across them, a process foundational to innovation and creativity. However, this recombinant potential is not automatic, but rather conditional. This paper argues that these opposing forces, homogenizing defaults versus recombinant possibilities, are governed by the nature of human engagement with the technology. The ultimate effect of generative AI is conditional on whether individuals act as passive consumers deferring to the AI's statistical outputs, or as active curators who critically interrogate, re-contextualize, and recombine them. The paper concludes by outlining the cognitive and institutional scaffolds required to resolve this tension, arguing they are the decisive variable that determine whether generative AI becomes an instrument of innovation or homogenization.
Similar Papers
We Are All Creators: Generative AI, Collective Knowledge, and the Path Towards Human-AI Synergy
Artificial Intelligence
AI creates new things by copying patterns.
Generative Artificial Intelligence: Evolving Technology, Growing Societal Impact, and Opportunities for Information Systems Research
Computers and Society
Helps us understand how new AI changes everything.
Generative AI in Game Development: A Qualitative Research Synthesis
Human-Computer Interaction
Helps game makers create games faster and better.