Who Gets Seen in the Age of AI? Adoption Patterns of Large Language Models in Scholarly Writing and Citation Outcomes

The rapid adoption of generative AI tools is reshaping how scholars produce and communicate knowledge, raising questions about who benefits and who is left behind. We analyze over 230,000 Scopus-indexed computer science articles between 2021 and 2025 to examine how AI-assisted writing alters scholarly visibility across regions. Using zero-shot detection of AI-likeness, we track stylistic changes in writing and link them to citation counts, journal placement, and global citation flows before and after ChatGPT. Our findings reveal uneven outcomes: authors in the Global East adopt AI tools more aggressively, yet Western authors gain more per unit of adoption due to pre-existing penalties for "humanlike" writing. Prestigious journals continue to privilege more human-sounding texts, creating tensions between visibility and gatekeeping. Network analyses show modest increases in Eastern visibility and tighter intra-regional clustering, but little structural integration overall. These results highlight how AI adoption reconfigures the labor of academic writing and reshapes opportunities for recognition.