Rethinking User Empowerment in AI Recommender Systems: Designing through Transparency and Control

Smart recommendation algorithms have revolutionized content delivery and improved efficiency across various domains. However, concerns about user agency persist due to their inherent opacity (information asymmetry) and one-way influence (power asymmetry). This study introduces a provotype designed to enhance user agency by providing actionable transparency and control over data management and content delivery. We conducted qualitative interviews with 19 participants to explore their preferences and concerns regarding the features, as well as the provotype's impact on users' understanding and trust toward recommender systems. Findings underscore the importance of integrating transparency with control, and reaffirm users' desire for agency and the ability to actively intervene in personalization. We also discuss insights for encouraging adoption and awareness of such agency-enhancing features. Overall, this study contributes novel approaches and applicable insights, laying the groundwork for designing more user-centered recommender systems that foreground user autonomy and fairness in AI-driven content delivery.