AI-Generated Content in Cross-Domain Applications: Research Trends, Challenges and Propositions

Artificial Intelligence Generated Content (AIGC) has rapidly emerged with the capability to generate different forms of content, including text, images, videos, and other modalities, which can achieve a quality similar to content created by humans. As a result, AIGC is now widely applied across various domains such as digital marketing, education, and public health, and has shown promising results by enhancing content creation efficiency and improving information delivery. However, there are few studies that explore the latest progress and emerging challenges of AIGC across different domains. To bridge this gap, this paper brings together 16 scholars from multiple disciplines to provide a cross-domain perspective on the trends and challenges of AIGC. Specifically, the contributions of this paper are threefold: (1) It first provides a broader overview of AIGC, spanning the training techniques of Generative AI, detection methods, and both the spread and use of AI-generated content across digital platforms. (2) It then introduces the societal impacts of AIGC across diverse domains, along with a review of existing methods employed in these contexts. (3) Finally, it discusses the key technical challenges and presents research propositions to guide future work. Through these contributions, this vision paper seeks to offer readers a cross-domain perspective on AIGC, providing insights into its current research trends, ongoing challenges, and future directions.