Simulating Online Social Media Conversations on Controversial Topics Using AI Agents Calibrated on Real-World Data
By: Elisa Composta , Nicolo' Fontana , Francesco Corso and more
Potential Business Impact:
Computers can now pretend to be people online.
Online social networks offer a valuable lens to analyze both individual and collective phenomena. Researchers often use simulators to explore controlled scenarios, and the integration of Large Language Models (LLMs) makes these simulations more realistic by enabling agents to understand and generate natural language content. In this work, we investigate the behavior of LLM-based agents in a simulated microblogging social network. We initialize agents with realistic profiles calibrated on real-world online conversations from the 2022 Italian political election and extend an existing simulator by introducing mechanisms for opinion modeling. We examine how LLM agents simulate online conversations, interact with others, and evolve their opinions under different scenarios. Our results show that LLM agents generate coherent content, form connections, and build a realistic social network structure. However, their generated content displays less heterogeneity in tone and toxicity compared to real data. We also find that LLM-based opinion dynamics evolve over time in ways similar to traditional mathematical models. Varying parameter configurations produces no significant changes, indicating that simulations require more careful cognitive modeling at initialization to replicate human behavior more faithfully. Overall, we demonstrate the potential of LLMs for simulating user behavior in social environments, while also identifying key challenges in capturing heterogeneity and complex dynamics.
Similar Papers
Social Simulations with Large Language Model Risk Utopian Illusion
Computation and Language
Computers show fake, too-nice people in chats.
Evaluating Online Moderation Via LLM-Powered Counterfactual Simulations
Artificial Intelligence
Tests how to stop online meanness better.
Are LLM-Powered Social Media Bots Realistic?
Social and Information Networks
Shows AI bots differ from real users online