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Multivariate Zero-Inflated Causal Model for Regional Mobility Restriction Effects on Consumer Spending

Published: October 3, 2025 | arXiv ID: 2510.03422v1

By: Taekwon Hong , Wenbin Lu , Shu Yang and more

Potential Business Impact:

Shows how less travel hurts food buying.

Business Areas:
Fast-Moving Consumer Goods Consumer Goods, Real Estate

The COVID-19 pandemic presents challenges to both public health and the economy. Our objective is to examine how household expenditure, a significant component of private demand, reacts to changes in mobility. This investigation is crucial for developing policies that balance public health and the economic and social impacts. We utilize extensive scanner data from a major retail chain in India and Google mobility data to address this important question. However, there are a few challenges, including outcomes with excessive zeros and complicated correlations, time-varying confounding, and irregular observation times. We propose incorporating a multiplicative structural nested mean model with inverse intensity weighting techniques to tackle these challenges. Our framework allows semiparametric/nonparametric estimation for nuisance functions. The resulting rate doubly robust estimator enables the use of a conventional sandwich variance estimator without taking into account the variability introduced by these flexible estimation methods. We demonstrate the properties of our method theoretically and further validate it through simulation studies. Using the Indian consumer spending data and Google mobility data, our method reveals that the substantial reduction in mobility has a significant impact on consumers' fresh food expenditure.

Country of Origin
🇺🇸 United States

Page Count
40 pages

Category
Statistics:
Methodology