VideoNorms: Benchmarking Cultural Awareness of Video Language Models

As Video Large Language Models (VideoLLMs) are deployed globally, they require understanding of and grounding in the relevant cultural background. To properly assess these models' cultural awareness, adequate benchmarks are needed. We introduce VideoNorms, a benchmark of over 1000 (video clip, norm) pairs from US and Chinese cultures annotated with socio-cultural norms grounded in speech act theory, norm adherence and violations labels, and verbal and non-verbal evidence. To build VideoNorms, we use a human-AI collaboration framework, where a teacher model using theoretically-grounded prompting provides candidate annotations and a set of trained human experts validate and correct the annotations. We benchmark a variety of open-weight VideoLLMs on the new dataset which highlight several common trends: 1) models performs worse on norm violation than adherence; 2) models perform worse w.r.t Chinese culture compared to the US culture; 3) models have more difficulty in providing non-verbal evidence compared to verbal for the norm adhere/violation label and struggle to identify the exact norm corresponding to a speech-act; and 4) unlike humans, models perform worse in formal, non-humorous contexts. Our findings emphasize the need for culturally-grounded video language model training - a gap our benchmark and framework begin to address.