Understanding and Using the Relative Importance Measures Based on Orthogonalization and Reallocation
By: Tien-En Chang, Argon Chen
Potential Business Impact:
Finds best ways to know which factors matter most.
A class of relative importance measures based on orthogonalization and reallocation, ORMs, has been found to effectively approximate the General Dominance index (GD). In particular, Johnson's Relative Weight (RW) has been deemed the most successful ORM in the literature. Nevertheless, the theoretical foundation of the ORMs remains unclear. To further understand the ORMs, we provide a generalized framework that breaks down the ORM into two functional steps: orthogonalization and reallocation. To assess the impact of each step on the performance of ORMs, we conduct extensive Monte Carlo simulations under various predictors' correlation structures and response variable distributions. Our findings reveal that Johnson's minimal transformation consistently outperforms other common orthogonalization methods. We also summarize the performance of reallocation methods under four scenarios of predictors' correlation structures in terms of the first principal component and the variance inflation factor (VIF). This analysis provides guidelines for selecting appropriate reallocation methods in different scenarios, illustrated with real-world dataset examples. Our research offers a deeper understanding of ORMs and provides valuable insights for practitioners seeking to accurately measure variable importance in various modeling contexts.
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