Polarization and echo chambers in Reddit's political discourse
By: Daniele Cirulli , Antonio Desiderio , Giulio Cimini and more
Potential Business Impact:
Shows Reddit is more divided than we thought.
Political debate nowadays takes place mainly on online social media, with election periods amplifying ideological engagement. Reddit is generally considered more resistant to polarization and echo chamber effects than platforms like Twitter or Facebook. Here, we challenge this assumption through a case study across the 2016 US presidential election. We use statistical validation techniques to extract ideologically distinct communities of subreddits, in terms of their contributing user base and news consumption, which we use to analyze the dynamics of political debate. We thus reveal clear polarization in both interaction-based and topic-based communities, with clusters of Democratic, Conservative, and Banned subreddits. Election periods intensify cross-group engagement, align Banned and Conservative content, and reduce linguistic diversity within groups. Overall we characterize Reddit as a polarized environment marked by the presence of echo chambers, highlighting network validation as a key method for identifying behavioral and interaction patterns on online social media.
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