Score: 0

Robust Experimental Design via Generalised Bayesian Inference

Published: November 10, 2025 | arXiv ID: 2511.07671v1

By: Yasir Zubayr Barlas, Sabina J. Sloman, Samuel Kaski

Potential Business Impact:

Makes experiments more reliable even with wrong guesses.

Business Areas:
A/B Testing Data and Analytics

Bayesian optimal experimental design is a principled framework for conducting experiments that leverages Bayesian inference to quantify how much information one can expect to gain from selecting a certain design. However, accurate Bayesian inference relies on the assumption that one's statistical model of the data-generating process is correctly specified. If this assumption is violated, Bayesian methods can lead to poor inference and estimates of information gain. Generalised Bayesian (or Gibbs) inference is a more robust probabilistic inference framework that replaces the likelihood in the Bayesian update by a suitable loss function. In this work, we present Generalised Bayesian Optimal Experimental Design (GBOED), an extension of Gibbs inference to the experimental design setting which achieves robustness in both design and inference. Using an extended information-theoretic framework, we derive a new acquisition function, the Gibbs expected information gain (Gibbs EIG). Our empirical results demonstrate that GBOED enhances robustness to outliers and incorrect assumptions about the outcome noise distribution.

Country of Origin
🇬🇧 United Kingdom

Page Count
43 pages

Category
Statistics:
Machine Learning (Stat)