Can Online GenAI Discussion Serve as Bellwether for Labor Market Shifts?

The rapid advancement of Large Language Models (LLMs) has generated considerable speculation regarding their transformative potential for labor markets. However, existing approaches to measuring AI exposure in the workforce predominantly rely on concurrent market conditions, offering limited predictive capacity for anticipating future disruptions. This paper presents a predictive study examining whether online discussions about LLMs can function as early indicators of labor market shifts. We employ four distinct analytical approaches to identify the domains and timeframes in which public discourse serves as a leading signal for employment changes, thereby demonstrating its predictive validity for labor market dynamics. Drawing on a comprehensive dataset that integrates the REALM corpus of LLM discussions, LinkedIn job postings, Indeed employment indices, and over 4 million LinkedIn user profiles, we analyze the relationship between discussion intensity across news media and Reddit forums and subsequent variations in job posting volumes, occupational net change ratios, job tenure patterns, unemployment duration, and transitions to GenAI-related roles across thirteen occupational categories. Our findings reveal that discussion intensity predicts employment changes 1-7 months in advance across multiple indicators, including job postings, net hiring rates, tenure patterns, and unemployment duration. These findings suggest that monitoring online discourse can provide actionable intelligence for workers making reskilling decisions and organizations anticipating skill requirements, offering a real-time complement to traditional labor statistics in navigating technological disruption.