Network Analysis of Cyberbullying Interactions on Instagram

Cyberbullying continues to grow in prevalence and its impact is felt by thousands worldwide. This study seeks a network science perspective on cyberbullying interaction patterns on the popular photo and video-sharing platform, Instagram. Using an annotated cyberbullying dataset containing over 400 Instagram posts, we outline a set of heuristics for building Session Graphs, where nodes represent users and their cyberbullying role, and edges represent their exchanged communications via comments. Over these graphs, we compute the Bully Score, a measure of the net malice introduced by bullies as they attack victims (attacks minus pushback), and the Victim Score, a measure of the net support victims receive from their defenders (support minus attacks). Utilizing small subgraph (motif) enumeration, our analysis uncovers the most common interaction patterns over all cyberbullying sessions. We also explore the prevalence of specific motif patterns across different ranges of Bully and Victim Scores. We find that a majority of cyberbullying sessions have negative Victim Scores (attacks outweighing support), while the Bully Score distribution has a slight positive skew (attacks outweighing pushback). We also observe that while bullies are the most common role in motifs, defenders are also consistently present. This suggests that bullying mitigation is a recurring structural feature of many interactions. To the best of our knowledge, this is the first study to explore this granular scale of network interactions using human annotations at the session and comment levels on Instagram.