From Shallow Humor to Metaphor: Towards Label-Free Harmful Meme Detection via LMM Agent Self-Improvement

The proliferation of harmful memes on online media poses significant risks to public health and stability. Existing detection methods heavily rely on large-scale labeled data for training, which necessitates substantial manual annotation efforts and limits their adaptability to the continually evolving nature of harmful content. To address these challenges, we present ALARM, the first lAbeL-free hARmful Meme detection framework powered by Large Multimodal Model (LMM) agent self-improvement. The core innovation of ALARM lies in exploiting the expressive information from "shallow" memes to iteratively enhance its ability to tackle more complex and subtle ones. ALARM consists of a novel Confidence-based Explicit Meme Identification mechanism that isolates the explicit memes from the original dataset and assigns them pseudo-labels. Besides, a new Pairwise Learning Guided Agent Self-Improvement paradigm is introduced, where the explicit memes are reorganized into contrastive pairs (positive vs. negative) to refine a learner LMM agent. This agent autonomously derives high-level detection cues from these pairs, which in turn empower the agent itself to handle complex and challenging memes effectively. Experiments on three diverse datasets demonstrate the superior performance and strong adaptability of ALARM to newly evolved memes. Notably, our method even outperforms label-driven methods. These results highlight the potential of label-free frameworks as a scalable and promising solution for adapting to novel forms and topics of harmful memes in dynamic online environments.