Dynamics in Search Engine Query Suggestions for European Politicians
By: Franziska Pradel, Fabian Haak
Potential Business Impact:
Helps understand how people search for politicians online.
Search engines are commonly used for online political information seeking. Yet, it remains unclear how search query suggestions for political searches that reflect the latent interest of internet users vary across countries and over time. We provide a systematic analysis of Google search engine query suggestions for European and national politicians. Using an original dataset of search query suggestions for European politicians collected in ten countries, we find that query suggestions are less stable over time in politicians' countries of origin, when the politicians hold a supranational role, and for female politicians. Moreover, query suggestions for political leaders and male politicians are more similar across countries. We conclude by discussing possible future directions for studying information search about European politicians in online search.
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