Protosampling: Enabling Free-Form Convergence of Sampling and Prototyping through Canvas-Driven Visual AI Generation
By: Alicia Guo , David Ledo , George Fitzmaurice and more
Potential Business Impact:
AI helps artists create new ideas faster.
As an emergent process, creativity relies on explorations via sampling and prototyping for problem construction. These activities compile knowledge, provide a context enveloping the solution, and answer questions. With Generative AI, practitioners can go beyond sampling existing media towards instantly generating and remixing new ones. We refer to this convergence as 'protosampling'. Using existing literature we ground a definition for protosampling and operationalize it through Atelier, a canvas-like system that leverages a variety of generative image and video models for visual creation. Atelier: (1) blends the spaces for thinking and creation, where both references and generated assets co-exist in one space, (2) provides various encapsulated technical workflows that focus on the activity at hand, and (3) enables navigating emergence through interactive visualizations, smart search, and collections. Protosampling as a lens reframes creative work to emphasize the process itself and how seemingly disjointed thoughts can tightly interweave into a final solution.
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