Enhancing Financial Literacy and Management through Goal-Directed Design and Gamification in Personal Finance Application
By: Phuong Lien To
Potential Business Impact:
Teaches kids to save money with fun games.
This study explores the development of a financial management application for young people using Alan Cooper's Goal-Directed Design method. Through interviews, surveys, and usability testing, the application was designed to improve financial literacy by combining personalised features and gamification. Findings highlight the effectiveness of gamified learning and tailored experiences in encouraging better financial behaviour among young users.
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